FOUNDER & DESIGNER
OUR HISTORY
George Serrano is a visionary designer who introduced his inaugural furniture piece, the AFFLATUS Bench, in 2021. This sculptural bench embodies modernism, grounded in 20th-century aesthetics, and seamlessly integrates functionality, elegance, and artisanal precision. With extensive experience as a graphic designer for a distinguished vintage collector in Stamford, Connecticut, Mr. Serrano enhances his expertise by studying iconic pieces and Mid-century modern designers. Dedicated to minimalism and possessing a profound appreciation for Bauhaus principles and various sculptural styles, Mr. Serrano endeavors to continue producing contemporary collections that showcase exquisite modern aesthetics alongside high-end furniture proposals. His designs challenge traditional norms of contemporary design through innovative forms, resulting in distinctive pieces that emphasize iconic elements. Mr. Serrano oversees every facet of production for his contemporary creations, from the initial design concept to the final craftsmanship. Each prototype, distinguished by its trademark, is designed by DECLARE USA LLC and crafted by independent artisans specifically contracted for each unique furniture series.
DECLARE | MEANING
DECLARE signifies Enthusiasm, Solemnity, and Emphasis. In pursuit of excellence, we strive to demonstrate greatness through distinctive furniture with unique attributes, innovative design, and artistry. These qualities arise from our unwavering commitment to high standards, enabling us to realize aspirations, assert our core values, and attain recognition in the future. Our primary objective, however, remains to enhance our clients' well-being by providing technically impressive and aesthetically refined furniture.
"Declare Love to Feel Alive" embodies our conviction in the transformative potential of the human spirit. We harness our expertise to create furniture infused with love, crafted by talented artisans driven by innovation and a relentless pursuit of excellence. Our philosophy compels us to present exclusive pieces that embody ethical practices and reflect our meticulous attention to detail.
DECLARE LOVE TO FEEL ALIVE!
OUR FOUNDING PREMISE