THE FOUNDER
OUR HISTORY
George Serrano-A is a visionary designer who introduced his first furniture piece, the Afflatus Bench, in 2021. This sculptural bench exemplifies modernism rooted in 20th-century aesthetics, effectively merging functionality, elegance, and artisanal precision. With nearly ten years of experience as a graphic designer for a prominent vintage collector in Stamford, CT, George enhances his skills by learning about antique restoration. His meticulous work transforms unique vintage finds into sophisticated pieces with exceptional finishes. Committed to minimalism and deeply appreciative of Bauhaus and mid-century modern styles, George aims to continue delivering curated collections that feature exquisite vintage designs alongside high-end furniture proposals. His creations challenge the norms of contemporary design through innovative forms, resulting in distinctive pieces that highlight iconic features. George manages every aspect of production for his contemporary creations, from the initial design concept to the final craftsmanship. Each prototype bearing his trademark is designed by DECLARE USA LLC and crafted by independent artisans specifically contracted for each unique furniture series.
DECLARE | MEANING
DECLARE signifies Enthusiasm, Solemnity, and Emphasis. In pursuit of excellence, we strive to demonstrate greatness through distinctive furniture with unique attributes, innovative design, and artistry. These qualities arise from our unwavering commitment to high standards, enabling us to realize aspirations, assert our core values, and attain recognition in the future. Our primary objective, however, remains to enhance our clients' well-being by providing technically impressive and aesthetically refined furniture.
"Declare Love to Feel Alive" encapsulates our belief in the transformative power of human potential. We harness our expertise to create furniture infused with love, crafted by talented artisans driven by innovation and a relentless pursuit of excellence. Our philosophy compels us to present exclusive pieces that embody ethical practices and reflect our deep passion for detail.
DECLARE LOVE TO FEEL ALIVE
OUR FOUNDING PREMISE